Collaborations with artisans: In line with the brand pledge in order to high light each individual’s unique personal concept, Uniqlo collaborates with artisans which will make book looks. Even though this brand interaction channel try perhaps produced famous by the rival HM, Uniqlo seems it become its own designer venture approach since 2008 if this tapped developer Alexander Wang to manufacture an effective five-bit top range. Of the working together which have global musicians and artists, Uniqlo is also able to gain smaller availability for the markets where it’s a weaker brand name awareness, like the Us and you may European segments.
- Jil Sander’s “+J”: So it collection premiered last year and you can lasted for 5 seasons. So it range has top quality designed principles to own specialized and you may smart wear
- Theory’s “T Down”: This range are delivered inside the Slide/Cold temperatures 2012. A collaboration between The newest York’s modern-day name Theory and you will Uniqlo, bits boasted colour-prohibited neutrals away from black color palettes having appearances like the Banff Vintage Puffer Vest and you will Large Air Vintage Puffer Jacket
- Undercover’s “uu”: In 2011, this range premiered due to the fact children-friendly collection that have lines for men, girls and children in the really available rates situations. To have Undercover, it ended up helpful because it enjoy users whom could not afford Undercover clothes to have new designer’s patterns. Read more